A branding project begins with research and gaining a thorough understanding of the needs of your customer. The process goes beyond the design of the logo. Branding is about relationship and consistency in the creation of your content. All of the projects shown involved hours of concept development exploring the visual connection between the final imagery, messaging and it's effectiveness in representing the brand's core values.
Naming and branding an acoustic band takes into consideration all of the competition performers face booking gigs and gaining a reputation for quality entertainment.
Logo design, business card, photography, social media content creation and advertising, web design, videography and traditional print posters.
Mama Mia's - Plymouth MA
Mamma Mia's is family owned Italian restaurant located in Plymouth, Hanover, Carver and Pine Hills. The brand image extended into the interior decor featuring family photos of children enjoying pasta. We partnered with a business and franchise consultant for this project.
Logo design, photography, newspaper print ads, signage and menu design
Education and Training
ATI- Assabet Technical Institute
There is a movement in the US to "Close the Skills Gap". .This involves reaching business partners, advisors and clients. Assabet Valley Technical High School in Marlboro MA was awarded a grant from Commonwealth of Massachusetts.grant to do deliver certified training to adults in the fields of welding and Manufacturing.
The branding imagery needed to compliment existing logos used by the Technical High School.
Logo design, copywrting, stationery, business cards, post card direct mail and social media content development.
Digital Media Experience was created to teach people afflicted with serious mental illness photography and digital content creation.
The program features training in using a digital camera, post production of the images, illustration, and photoshop compositing.
After only 12 weeks attending a 3 hour course every Sunday, the students were able to present their work and exhibited their work in the Blackstone Valley Arts Photo Exhibit.
Logo design, curriculum design, hosting a fund raising, event planning, advertising and social media content creation.
As a small start up business, CHRISTOPHER Collection needed to develop brand recognition amongst the many companies seeking to connect to the discerning smoker.
Logo design, social media content creation
Education and Training
Assabet After Dark
The Director of Adult and Continuing Education decided the evening program needed a more modern and inviting style reflecting the energy and quality of the adult continuing education program.
Logo design, copywriting, stationery, business cards, catalog cover design, photography and social media content development.
Assabet Community Education
The Director of Workforce Development led the charge to tie together all of the individual programs offered to the community through the district.
Logo design, copywriting, brochures, posters, advertising and social media content development and placement.
Connecting for Success
The Connecting for Success Conference is the premiere conference for all those involved in Technical Education.
The brand image needed to be friendly yet distinguished. It also reflects partnership and familiarity to teachers.
Logo design, design and layout 54 page booklet (virtual and print) targeted direct email, data base management, web design, social media content creation, photography and video production.